Athletic DNA Brand Design
- Jul 23
- 1 min read
Updated: Aug 19
Reviving A Legacy Brand
Badge Design Studio - Creative Director, Designer
Project Type: Brand Design, Apparel Design
I'm always down for a cool comeback story. So when an entrepreneur approached SCI (Sport Casuals International) about reviving a dormant performance apparel brand, I was excited to help out.
The Journey of Athletic DNA
Athletic DNA (ADNA) had a decent run from the early 2000s to the 2010s. It started as a apparel training brand for young tennis players. Over the years, it built a loyal audience and even secured athlete sponsorships. But as time went on, the brand changed hands multiple times. Eventually, it faded into silence as support dwindled.
If it weren't for one passionate entrepreneur who loved the brand back in the day, this intellectual property might have been lost forever! Thankfully, it’s back and better than ever.
Comments