Athletic DNA
- Steve Leder
- 2 days ago
- 1 min read
Born For this
Work completed at: Badge Design Studio - Creative Director, Designer
Project type: Brand Design
I'm always down for a cool comeback story, so when a entrepreneur approached SCI (Sport Casuals International) about helping him bring back a dormant performance apparel brand, we were excited to help out.
Athletic DNA (ADNA) enjoyed a mildly successful run in the early 2000-2010s starting off as a training brand for young tennis players. After growing a relatively dedicated audience and athlete sponsorships, the brand was passed around owners and ultimately went silent as support dwindled.
If it wasn't for one passionate entrepreneur who loved the brand back in the day and wanted to bring it back, this IP may have been love forever! But it's back and bettter than ever...
Athletic DNA Excerpts from Brand Guide
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