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Thinking
Do people like reading anymore? I feel pretty good that the answer is no. That's ok.
Thoughts by Steve Leder on brand strategy, design, creativity, creative leadership, the evolving role of AI in the creative process, and anything else I feel compelled to write about.


If Taste Is the Advantage for Designers, How Do I Get Better Taste?
Taste isn't something you're born with. It's a skill you develop. Discover how experience, comparison, and intentional practice shape creative judgment in an era where AI has made execution easier than ever.


When Does Apparel Make Sense For a Brand?
Thinking about extending your brand into apparel? Before you start building collections, there’s a bigger question worth asking first: does your brand actually have permission to exist in apparel? This is a practical look at what separates meaningful apparel programs from expensive distractions.


For Designers, the Edge Isn’t the Tools, It’s the Taste
The graphic design job of the past no longer exists. As tools and AI democratize execution, the designers who thrive will be those who lead with strategy, ideas, and brand stewardship.


The Interrobang Would Like a Word
I am the interrobang. The single punctuation mark you keep typing as “?!” or “!?” because no one ever taught you better. I exist to communicate the emotional mess you insist on typing around.


The Power of Three
The number three is simple, complete, and beautiful. It’s a perfect number found in design, nature, and everywhere life exists.


Brand Color Palettes: How Distinctive Colors Determine Brand Success
In the branding world, the power of a distinctive color palette cannot be overstated. A strategic selection of colors not only sets a brand


Color Psychology – Purple Reign
Purple is a color with a rich history and in the right circumstance it can be a powerful color in the design & marketing toolkit.


The Impact of Color Psychology in Brand Design & Marketing
Color psychology is the study of how colors impact human behavior, emotions, and perceptions. It explores the idea that different colors can


Symmetry: Control the Chaos
Symmetry for a designer plays a crucial role and is often employed to create visually balanced and harmonious compositions.


Pecha Kucha: Styrophobia!
A fun past Pecha Kucha creative presentation on styrophobia, yes that's a real thing!


The Fine Line Between Confident & Cocky
For creatives, walking the line of being confident versus cocky is an exercise in self-awareness.


The Intersection of Music & Design
At the intersection of design and music are rock posters and wow, and I love them.


Design Envy: Burger King Icon
In awe of good design, I aggressively swoon over this.
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