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Thinking

 Do people like reading anymore? I feel pretty good that the answer is no. That's ok.

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Thoughts by Steve Leder on brand strategy, design, creativity, creative leadership, the evolving role of AI in the creative process, and anything else I feel compelled to write about.

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© 2026 website and design work by Steve Leder. Clients mentioned or represented on this site reflect individual work experiences of Steve Leder, Creative Director & Designer, while employed by other companies and brand consulting firms. All brands and products are properties of their respective owners.

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