Tractor Supply Co. Private Label Brand Design

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Groundwork was TSC's private label lawn & garden brand

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Naming & Packaging Design for Tractor Supply Co.

Work completed at: LAGA - Designer

Project type: Brand Design, Packaging Design, Guidelines

Blast from the past from the early days.

A couple of different projects from working with Tractor Supply Co. years ago. This was the beginnings of their private label initiatives and we created and designed multiple new-to-the-world brands for them during our partnership.

Beyond Groundwork we also named and created a equine equipment brand – Milepost.

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Few excerpts from the Groundwork brand guidelines