top of page
WRITING


For Designers, The Edge Isn’t The Tools. It’s The Taste.
The graphic design job of the past no longer exists. As tools and AI democratize execution, the designers who thrive will be those who lead with strategy, ideas, and brand stewardship.
Steve Leder


The Interrobang Would Like a Word
I am the interrobang. The single punctuation mark you keep typing as “?!” or “!?” because no one ever taught you better. I exist to communicate the emotional mess you insist on typing around.
Steve Leder


The Power of Three
The number three is simple, complete, and beautiful. It’s a perfect number found in design, nature, and everywhere life exists.
Steve Leder


Brand Color Palettes: How Distinctive Colors Determine Brand Success
In the branding world, the power of a distinctive color palette cannot be overstated. A strategic selection of colors not only sets a brand
Steve Leder


Color Psychology – Purple Reign
Purple is a color with a rich history and in the right circumstance it can be a powerful color in the design & marketing toolkit.
Steve Leder


The Impact of Color Psychology in Brand Design & Marketing
Color psychology is the study of how colors impact human behavior, emotions, and perceptions. It explores the idea that different colors can
Steve Leder


POV: AI Generative Art Part 2
Like the rest of the creative world I’ve fallen down the AI generative art rabbit hole.
Steve Leder


Symmetry: Control the Chaos
Symmetry for a designer plays a crucial role and is often employed to create visually balanced and harmonious compositions.
Steve Leder


POV: AI Generative Art
Is this a new explosive creative tool or another step towards robot domination? Let's discuss.
Steve Leder


Pecha Kucha: Styrophobia!
A fun past Pecha Kucha creative presentation on styrophobia, yes that's a real thing!
Steve Leder


The Fine Line Between Confident & Cocky
For creatives, walking the line of being confident versus cocky is an exercise in self-awareness.
Steve Leder


The Intersection of Music & Design
At the intersection of design and music are rock posters and wow, and I love them.
Steve Leder


Design Envy: Burger King Icon
In awe of good design, I aggressively swoon over this.
Steve Leder
bottom of page
