top of page
WRITING


The Power of Three
The number three is simple, complete, and beautiful. It’s a perfect number found in design, nature, and everywhere life exists.
Steve Leder


Brand Color Palettes: How Distinctive Colors Determine Brand Success
In the branding world, the power of a distinctive color palette cannot be overstated. A strategic selection of colors not only sets a brand
Steve Leder


Color Psychology – Purple Reign
Purple is a color with a rich history and in the right circumstance it can be a powerful color in the design & marketing toolkit.
Steve Leder


The Impact of Color Psychology in Brand Design & Marketing
Color psychology is the study of how colors impact human behavior, emotions, and perceptions. It explores the idea that different colors can
Steve Leder


POV: AI Generative Art Part 2
Like the rest of the creative world I’ve fallen down the AI generative art rabbit hole.
Steve Leder


Symmetry: Control the Chaos
Symmetry for a designer plays a crucial role and is often employed to create visually balanced and harmonious compositions.
Steve Leder


POV: AI Generative Art
Is this a new explosive creative tool or another step towards robot domination? Let's discuss.
Steve Leder


Pecha Kucha: Styrophobia!
A fun past Pecha Kucha creative presentation on styrophobia, yes that's a real thing!
Steve Leder


The Fine Line Between Confident & Cocky
For creatives, walking the line of being confident versus cocky is an exercise in self-awareness.
Steve Leder


The Intersection of Music & Design
At the intersection of design and music are rock posters and wow, and I love them.
Steve Leder


Design Envy: Burger King Icon
In awe of good design, I aggressively swoon over this.
Steve Leder
bottom of page