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PORTFOLIO–NOW


When Does Apparel Make Sense For a Brand?
Thinking about extending your brand into apparel? Before you start building collections, there’s a bigger question worth asking first: does your brand actually have permission to exist in apparel? This is a practical look at what separates meaningful apparel programs from expensive distractions.
Steve Leder


SOLO Golf Brand Design
Brand identity and expression for SOLO Golf, a brand focused on modern purpose-built golf apparel.
Steve Leder


The Power of Three
The number three is simple, complete, and beautiful. It’s a perfect number found in design, nature, and everywhere life exists.
Steve Leder


Novus Clothing Brand Design
Brand identity and apparel design for Novus Clothing Company
Steve Leder


Brand Color Palettes: How Distinctive Colors Determine Brand Success
In the branding world, the power of a distinctive color palette cannot be overstated. A strategic selection of colors not only sets a brand
Steve Leder


Various Logos – Badge Design
Collection of various logos from Badge Design Studio.
Steve Leder


First Build Co-Creation Space Brand Design
Identity refresh for First Build, an offshoot of GE Appliances, a co-creation maker space in Louisville, KY.
Steve Leder


Fifty West Brewing Brand Design
Fifty West Brewing craft beer brand design, packaging, and in-store. Every beer is a journey!
Steve Leder


Prior Ski & Snowboards Brand Design
Brand design for handcrafted ski and snowboard manufacturer in Whistler British Columbia.
Steve Leder


Backwoods Bourbon Packaging Design
Working on spirits is always fun for designers! Naming, brand design, and packaging for Backwoods Bourbon.
Steve Leder


Design Strays: Vol 1.
Castaways No More Misfits? Nah. Good enough for the cutting room floor? Yeah. But they have a place here. Extra creative stuff presented here with zero context.
Steve Leder


Pickleball University Brand Design
Brand design and website build for Pickleball University, a educational content hub for the sport of pickleball.
Steve Leder


OG Special Release Bourbon Packaging Design
Packaging design for an extremely limited premium bourbon release.
Steve Leder


Kenver Ltd. Retail Brand Design
Brand refresh for a 50+ year old outdoor retailer based in New England
Steve Leder


Bucker Trading Co. Brand Design
Speed to market brand creation for a new to the world outdoor apparel and gear DTC startup.
Steve Leder


Splat Out Cancer Event Identity
Brand design for a one of a kind cancer fundraising experiential event.
Steve Leder


Baddle Pickleball Brand Design
New brand creation for the fastest growing sport in America – pickleball. Naming, brand design, and activation.
Steve Leder


Gold Star Restaurants Brand Design
Brand refresh for a 50 year old restaurant chain ready to enteBrand refresh for a 50 year old restaurant chain ready to enter today's world.
Steve Leder


Muhammad Ali Airport Brand Design
Rebranding of the Louisville International airport to honor the G.O.A.T.
Steve Leder


Quixote Studio Bourbon Brand Design
Packaging design for a very special limited bourbon release.
Steve Leder


Song Me Mobile App Brand Design
Song Me is the first music platform that allows fans and the musicians onstage to interact in real-time.
Steve Leder
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